By: Cris Wendt
Last week we described what we see in many of the high-tech manufacturing markets – companies wanting to transform from a pure-play hardware company to a successful software company – and some of the associated problems—software licensing, packaging, and delivery, entitlement management, license enforcement, etc.
Over the next few weeks, we'll describe how high-tech manufacturers can think like a software company by adjusting their business and licensing models, deployment methods, and operational and business processes to be more like a software company.
We've laid it as a 10 Step Process:
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Understanding the Opportunity that Becoming a Software Company Can Offer
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Use Software Licensing Methods to Enable Product Agility in the Marketplace
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Balance Revenue Recovery & Customer Satisfaction With Your Compliance Strategy
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Designing a Model to Deliver Digital Goods
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Begin the Process Journey – Designing for Entitlements & Fulfillments
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The Importance of the License Lifecycle
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Designing the "Prospect to Support" Business Processes
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Empower Customers with Self-Service Capabilities
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The Supply Chain Design Secret All Hardware Companies Need to Know
- Compensation Models to Unleash the Power
Next Time – Step 1. Time to tune in, turn on, and buckle-up! Let the journey begin.
