By: John Lipsey
During SoftSummit we had a chance to sit down with Amy Konary of IDC and talk about some of the recent findings from the jointly sponsored IDC/Flexera Software Key Trends in Software Licensing and Pricing survey. Amy looked at the 2010 study and compared them with findings from the 2009 report and found a number of similarities, including continued interest in usage based tracking and metering – enterprises from a flexibility perspective and software producers from a pricing model perspective.
While it can seem that software producers and enterprises have conflicting interests, Amy notes several areas in which they are aligned. For instance, network licensing (a software-based model) is the preferred enforcement mechanism of both software producers and enterprises. The concurrent user licensing model is also preferred by both.
Speaking to the larger trends that continue to dominate the software industry, Amy discusses electronic software distribution, Cloud computing, virtualization, and more, along with the challenges presented to software producers and enterprises when implementing these new technologies and the impacts on software licensing.
Watch the full video interview with Amy Konary of IDC: Software Licensing Trends
Want to see more from Amy, check out our on-demand webinar: 2010 Key Trends in Software Licensing & Pricing and 2011 Predictions
Amy Mizoras Konary is a Research Vice President with IDC focusing on software pricing, licensing, provisioning, and delivery research. In this role, Ms. Konary is responsible for providing coverage of software go-to-market trends including volume license programs, evolving license models, global price management, and licensing technologies through market analysis, research and consulting.