By John Lipsey
The software industry is rapidly changing and becoming more commoditized. In a mature marketplace, software vendors must be more creative and innovative in product pricing and packaging in order to differentiate and gain competitive advantage. Packaging features and functionality in new and creative combinations enables vendors to deliver additional value and capture new revenue streams. Indeed, flexible packaging, software licensing and entitlement models are key to giving software vendors the upper hand to act and react to changing product and pricing sensitivities.
In this video, Jim Geisman, president and founder of Software Pricing Partners, discusses software licensing, pricing and packaging best practices software vendors should adopt in competitive markets.
Jim Geisman, President and Founder, Software Pricing Partners