By Marty Bakal
I recently published an article in “Embedded Computing Design” about how producers of enterprise software can leverage the growth in Freemium through the software monetization process. It discusses how freemium sales models have been growing by over 200% but that growth has been focused on mobile and web based applications. This is because enterprise software lacks a good way to manage the process in a manner that is conducive to Freemium models. Building a flexible Freemium model also will be more important as hardware gets cheaper and more devices connect in an Internet of Things (#IoT) manner.
Software Monetization allows the Freemium process to work by enabling licensing and entitlements for easy management of users while they have free as well as charged versions of the product. This process also has the ability to message users and update firmware and software on applications. Please read through my article and feel free to comment.