In this video, Jim Geisman from Software Pricing Partners as well as Michael Costa and Mathieu Baissac from Flexera Software share thoughts on software licensing trends, including the move to subscription licensing (term-based software licensing) and mobile.
All agree that there is a definite trend and uptick of companies moving from a traditional perpetual model to a subscription software licensing model to drive recurring revenue, but with that comes change. The sales process becomes continuous and vendors now need to think about relicensing over time. Vendors may also need to capture usage data to offer new variable pricing options for their subscription model in order to monetize in new ways.
Lastly, they all agree that if device manufacturers are not monetizing their software they are losing out.