The newest Software Licensing and Monetization report from Flexera Software highlights the massive transformation the enterprise software market is undergoing and suggests software producers must rethink how software is licensed and sold to align with the needs of their enterprise customers.
“Enterprises are rapidly redefining how they want to license and pay for business software. Moreover, technology is shifting so rapidly it is rendering old pricing and licensing models obsolete,” said R “Ray" Wang, Principal Analyst & Founder at Constellation Research. “Smart software producers are being proactive, viewing this dramatic shift as an opportunity to offer more flexible monetization models, capture market share and new revenue streams. Producers that fail to act risk being left behind.”
Read the full Software Licensing and Monetization report now!