In the past, I’ve discussed some “far-fetched” examples of how software licensing will be used to control the maximum speed your teenager can drive in a car. I recently encountered another really interesting example of an Internet of Things (#IoT) use case.
A coffee machine manufacturer wanted to take advantage of their customer’s household Wi-Fi to provide additional value:
More value to the customer – offer a smart phone app that would enable the customer to:
- Automatically schedule when it makes coffee
- See coffee consumption so they know when to purchase more coffee
- Receive coupons for coffee based on brand/consumption preference
More value to the coffee machine maker – provide a connection to the customer to:
- Capture all kinds of data, including: coffee brand use, schedules, # of coffee cups made, machine performance, etc.
- Enable direct communication with customers via app e.g., for recall notices, coupons, up-sell, etc.
- Fix software/firmware issues with automated software updates
We all laughed at the idea that our refrigerator will track our food use and automatically order more – but it’s happening – one appliance at a time.
In the last 3 to 4 years – we’ve already connected directly or indirectly to our thermostats, door locks, security systems, TVs, game consoles, cars, cable modems, blue-ray players, sound bars/speakers, shoes, exercise equipment, light bulbs and many toys. What’s next? Why not our microwaves, washers/dryers, furnaces, air conditioners, bicycles, refrigerators and many other devices. It’s just a matter of time…
Flexera Software has helped many IoT device makers make money from their connected devices with software licensing and entitlement management technology. Check out these resources to help you monetize your IoT devices.