At Apple’s recent event, several exciting new products and services were announced. In addition to the new products a new subscription service was announced whereby customers can pay a monthly recurring fee to get annual phone (hardware) upgrade that includes AppleCare.
The announcement is yet another signal in the market place that subscription licensing is growing in adoption for both consumer and industrial applications.
Many application producers are asking how they can drive new and more predictable revenue streams and increase flexibility to pursue new markets and further solidify relationships with their customers.
If you’re thinking about adopting a subscription software licensing model read the informative white paper, “Rethink Your Software Monetization Strategy.” Additionally, hear from a Software Monetization expert on the trend towards subscription licensing - link here.
Additional details on the new subscription offering can be found on the Apple website, in addition to an article, “Apple's new upgrade program makes it easy to buy an iPhone every year” published by The Verge.