In Tip 3 of our Software Supply Chain Optimization series we discussed flexible monetization models and the importance of aligning price with value. Now let’s have a look at user experience, transparency and visibility. The consumerization of IT doesn’t stop with consumer products. Enterprise customers are expecting the same from business software – transparency, ease of use, self-services. The more convenient it is to manage licenses and entitlements, the better their overall product experience. The overall goal is to make software consumption easy and licensing processes as gentle and as invisible as possible. Make it an ongoing effort to improve the user experience, help customers manage their data and create visibility and transparency on what has been purchased, what is being used and what is owed.